3Rs Immersive is here to help you build innovative and effective learning using immersive technologies.

3Rs Immersive is committed to collaborating with companies in designing educational experiences that have a measurable impact on learners. If you are an Immersive Technology company working in the Education or Training sector we can assist you in the learning design of impactful VR or AR experiences at every stage.  From concept identification through ‘Proof of Concept’ to final product we can help make sure that your ideas meet the learners’ needs and the features of your products and user design are representative of the learner’s voice. We can also help you navigate the education market, source subject matter experts and with project management.

WHY CHOOSE 3Rs Immersive?

3Rs Immersive offers a unique blend of educational design expertise and a thorough understanding of VR/AR technologies.

Joanna Webb, Founder of 3Rs Immersive is an experienced practitioner in educational design for immersive technologies.  She has worked in training, education and EdTech for over 15 years.  In her role at Pearson as Head of Immersive Learning and Design Joanna experienced first hand how immersive experiences can be leveraged to meet the needs of learners and provide clearly measurable learning outcomes.  Joanna led the team who developed training apps for VR, AR and Mixed Reality including a range of training and education apps for Microsoft HoloLens. 3Rs aim to offer a service tailored to you and your needs with experience, integrity and authenticity.



A thorough evaluation of your product or idea in a learning or training context with concrete recommendations for how to improve or expand.


Help in starting to design a VR/AR product by advising on elements of learning design specific to immersive technologies.


Assistance in deciding on the appropriate technology (AR/VR/MR/AI) for learning outcomes.


Working in collaboration with clients to design a proof of concept. Advising on features, limitations of the technology, possibilities within budget and timescale and evaluation of other products in the market.


Supplier selection and vetting. Independent advice on choosing suppliers. Recommendations of good quality suppliers who can deliver.


Advice on how much immersive products should cost and how long they should take. Support in working with suppliers on these questions.


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Case Studies

Mowbray partners logo

Mowbray Partners

Public Safety Training using Innovative Technologies

Mowbray Partners are seeking to transform training within the Public Safety and Policing sector.  Their challenge was to understand how immersive and digital technologies might be used to achieve economies of scale or create a learning environment that is both effective and inspiring.  3Rs Immersive have been able to help them evaluate the possibilities offered by VR and AR in sector-specific training as well as supporting them more broadly in creating and sourcing digital training solutions; bidding for innovation funding; project-managing the creation of innovative learning solutions and advising on stakeholder communication regarding immersive technologies.

Joanna Webb with VR headset


Immersive Product Design

As Head of the Immersive technical team at Pearson Jo was responsible for the design and building of products in MR, VR and 360.  Initial user research centred around identifying key learning outcomes by working with teachers, instructors and learners to evaluate their needs and the key technologies to meet those needs.  Jo led the team in producing products in 360 video for Higher Education, vocational mixed reality training products using Microsoft HoloLens and collaborated on VR training products for Oculus Rift and mobile AR for iOS and Android.  At the heart of Jo’s approach was the need to produce products that not only looked good but were pedagogically valid and commercially sound.


Learning Now TV debut

VR in Training

A great interview with Nigel Paine on Learning Now TV talking about VR/AR and the importance of placing the Business Case at the heart of …

Joanna Webb - August 21, 2019 Read more

Podcast – Education and Training in VR

VR in Education

A great discussion with David Sime of Oncor Video and Clive Elleforde of PTW talking about the ways VR is being used currently in education …

Joanna Webb - August 21, 2019 Read more

Should I use VR?

Starting from learning objectives.

I recently posted this on Twitter and it’s a lighthearted look at quite a serious subject.  If you’re using VR, are you using it for …

Joanna Webb - November 27, 2018 Read more

Can anyone build VR?

My adventures with Sumerian.

Amazon claim on the Sumerian site that their software ‘lets you create and run virtual reality (VR), augmented reality (AR), and 3D applications quickly and …

Joanna Webb - November 12, 2018 Read more

Designing VR for Cognitive Load

How not to overwhelm the learner in VR

Why cognitive load is important for VR design. Cognitive Load theory looks at the burden on working memory that is felt by a learner during …

Joanna Webb - November 7, 2018 Read more

A Magic Leap for Education

Use cases and Design Ideas for Education

Magic Leap isn’t just a technology for gaming or entertainment, it has great possibilities for education and training. Based on a first-look at the device, …

Joanna Webb - October 26, 2018 Read more

Oculus Quest for training

Picture of someone using the oculus quest

Check out my article on what the Oculus Quest means for the future of training. https://www.linkedin.com/pulse/could-new-oculus-quest-transform-training-joanna-webb/ …

Joanna Webb - October 4, 2018 Read more

Who should be in the driving seat?

Instructor-led apps in VR and AR

One big issue in learning design for Immersive is whether to build learner- or instructor-led products. Very often in the rush to build products I’ve …

Joanna Webb - October 4, 2018 Read more

Challenges and Opportunities

Developing Immersive Technologies for Education and Training
Businessman using AR headset

Immersive technologies offer us a unique set of opportunities and challenges in developing for education and training but currently too many products are focused on …

Joanna Webb - July 27, 2018 Read more

VR in Education

Too much icing, not enough cake
Too much icing on cake

Today I was thinking, when you see a cake it’s the icing that is important. The initial impression of the cake is vital, if it’s …

Joanna Webb - July 27, 2018 Read more

Layered Learning

New Approaches to Education and Training in Immersive
Young Woman with Mobile VR headset

I’ve seen the future of learning and it’s layered. What does this mean? Immersive technologies offer us an unparalleled opportunity to look into the way …

Joanna Webb - July 27, 2018 Read more

Get in touch if we can help with advice, support or just for a chat. Use the contact form or contact us on the number below:

+44 (0)20 8123 6978